Should You Try Text Marketing for Your Business?

Photo Credit: @iamconnorrm

On average, we tap, click, and engage with our phones 262 times per day. Wow.

That’s why it’s no surprise that Gartner reported people opening their text messages at a rate of 98%, over the average open rate for emails at about 20%.

For business owners and entrepreneurs, it’s getting harder and harder to meet people where they are. So what is the best, newest, savviest way to reach people through all the noise out there? Text marketing.

Text marketing is a direct line to your audience. It allows you to bypass (or work in tandem with) social media ads, email campaigns, and other marketing tactics and plop right into their most-viewed screen each day—with their consent, of course.

If you've got a small business and would like to gain trust as the personal, friendly voice that sends out appointment reminders, promotions, exclusive discounts, delivery status, receipts, and messages, read on to learn more about why you might consider incorporating text message subscriptions into your marketing plan.

What is Text Marketing?

According to Business News Daily, “Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices.”

You can use text message marketing apps to do quite a few things across the board:

  • Personally message your customers, and receive messages in return

  • Send automatic replies and text messages

  • Offer a quick way to schedule an appointment, reservation, or lead to a booking calendar

  • Collect survey and customer satisfaction data

  • Integrate with other apps and services, so you can automate engagement and reminders

Of course, each service differs slightly in what features they offer, but this is the overall rundown of what you can expect when you sign onto a text message service.

General Pros And Cons

Text message marketing is more personal than other forms of marketing, especially with the intimate privilege and ability to two-way message and have a conversation with your customer or client. With that honor comes both benefits and challenges. Here are some things to expect if you decide to start a text message service for your business.

Pros of Text Marketing